The influencer diaries: How influencer marketing has upended India Inc’s sales pitch and advertising spend
Influencer marketing is expected to grow by 25% in 2024, reaching ₹2,344 crore and rising to ₹3,375 crore by 2026, as per the report. The report was based on an EY survey of 2,053 respondents, including 86 brands, 556 creators, and 1,411 other industry professionals, said Amiya Swarup, partner, marketing advisory, EY India. Roughly 40% to 57% brands in categories like FMCG, ecommerce, and automobile are expected to increase spending on influencer marketing by 10% by 2026. Key Points
Economic TimesDubai’s shift in consumer behaviour fuels influencer marketing surge
Dubai's social media capital status fuels $1.3B influencer market growth. Key Points
Economic TimesHow Aitana Lopez became a high-earning AI model in Spain, earning 3,000 euros monthly
Spanish influencer agency unveils Aitana, an AI model claiming to receive weekly date requests from celebrities. Intrigued by the virtual influencer phenomenon, the story explores the blurred lines between reality and digital personas in the world of social media. Key Points
Economic TimesUnlock your TikTok potential: How to become a TikTok influencer at any age
TikTok isn't just for the young. Anyone can become an influencer! Share your passion, connect with others, and earn income with these tips. Key Points
Hindustan TimesAndrew Tate claims ‘Matrix is a thief of identity and purpose’, internet reacts
Andrew Tate is not new to his peculiar view on things. This time, he has gained significant attention for his video criticizing the Matrix. Get to know more below. Key Points
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How to Make Money Online With Sponsored Content?
You'll use a variety of monetization techniques as an online content producer to build your business. No matter the primary format of your content podcast, blog, newsletter, website, etc. Key Points
Times of IndiaI am excited to represent India at Cannes: Ahana Mehrotra
Ahana Mehrotra, lifestyle influencer and owner of Kalka Group of Institutions, is set to debut at the 76th annual Cannes Film Festival. She aims to empower and motivate Indian women. | Fashion Trends Key Points
Hindustan TimesInfluencers next door emerge as next SRK, Salman for brand endorsements
Creators, spanning a spectrum from YouTubers and Instagram influencers to podcast hosts and Twitch streamers, have amassed colossal followings through the creation of content that resonates with audiences on a profoundly personal level. Their appeal lies in authenticity and relatability, qualities that set them apart from the scripted personas of traditional celebrities. This organic rise to fame positions creators as authentic and relatable figures, establishing a connection with their followers that goes beyond the superficial. Key Points
Economic TimesPolitics meets podcasts in influencer universe
Political leaders are engaging with popular podcasters and influencers to connect with younger, digital-savvy audiences ahead of the general elections. This strategic shift aims to broaden reach, add authenticity, and enhance engagement through social media and influencer collaborations. Key Points
mintSwedish woman's hair freezes as she steps out in -30 degrees Celsius temperature
The video of the influencer showing how cold it is in Sweden went viral on social media. Several were worried that she would get sick due to her experiment. | Trending Key Points
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GenZs and the influencer market: Using social media to build business empires
Today, by scrolling through a few reels on Instagram, you can find a GenZ influencer explaining how to do away with anxiety, how to become experts in data science, how to provide the best care to your skin, from where to get the most stylish clothing, how to deal with your rigid boss…. The list goes on. Key Points
Economic TimesExperience of staying at Sridevi’s ‘AirBnB’ home, meeting Janhvi Kapoor
The influencer not only got to meet Janhvi Kapoor, but also stayed at legendary actor Sridevi’s room. Watch the reel here. | Travel Key Points
Hindustan TimesWant to be a content creator or influencer? There's never been a better time to be in India
In the digital age, where brands rely on digital platforms to communicate and engage with consumers, the roles of influencers and content creators have evolved beyond mere jobs. They now offer avenues for creative expression and far-reaching impact. This is reflected in the job market, with increasing postings and clicks related to these roles. Key Points
Economic TimesSebi turns up heat on influencers as stocks boom
The Securities and Exchange Board of India last week barred Mohammad Nasiruddin Ansari and two other entities linked to him from the market and ordered them to refund 172 million rupees ($2.1 million) taken from followers. Ansaris YouTube channel has close to half-a-million subscribers. His web portal provided investment advice under the guise of offering educational training, Sebi said. Key Points
Economic TimesWho is Dylan Mulvaney? TikTok's trans influencer awarded ‘Woman of the Year’
Who is Dylan Mulvaney? The question seems to be raising curiosity as the famous TikTok trans influencer has been in the news for a while now. Get to know more below. Key Points
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