Key Points
Today, by scrolling through a few reels on Instagram, you can find a GenZ influencer explaining how to do away with anxiety, how to become experts in data science, how to provide the best care to your skin, from where to get the most stylish clothing, how to deal with your rigid boss..
According to a survey conducted by Adobe Inc in 2022 that covered more than 9,000 influencers and creators across nine countries, about 45% of GenZ creators (born after 1997) who were surveyed said that they wanted to become business owners and make money by generating online content..
According to experts, the influencer market is divided into 4 distinct categories based on the number of followers they have nano (1,000-10,000 followers), micro (10,000-100,000), macro (100,000-1 million) and mega (over 1 million followers)...
Total number of followers (more followers, more income)Engagement ratesContents niche (fashion, beauty, finance, fitness and food are the most popular ones)Marketing tacticsHow frequently you post (You should post at least 4 times a week and 16 times a month to boost traffic)..
Keep it real and filter-free: The audience no longer wants to see their favourite influencers all glammed up 24/7, shooting content at high-end locations..
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