Key Points
The Middle East's influencer marketing industry is set to hit $1.3 billion in 2023, as a YouGov survey reveals that 75% of UAE residents actively follow social media influencers..
Dubai, with its cosmopolitan allure and strategic global location, stands out as a prime market for global influencers...
In a recent survey, 76.9% of marketers declared influencer marketing as a top priority, with 46.2% increasing budgets for 2023..
Tapping into this space of shifting consumer preferences are influencers, playing a pivotal role in shaping the emerging narrative and delivering personalised and authentic shopping experiences...
Dubai is also home to several Indian influencers such as Farhana Bodi, known as the Dubai-bling star, Masoom Minawala, fashion creator, investor and entrepreneur,and Jannat Miranda, the fashion oracle, who is in charge of the marketing firm Jmode, Fiona Furtado -lifestyle, fashion and travel expert and the list goes on...
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