Key Points
NEW DELHI: The first ICC Men's T20 Cricket World Cup in the United States, which begins this month, is off to a slow start as far as Indian advertisers are concerned, as the just-concluded Indian Premier League (IPL) and the Lok Sabha elections have taken a large share of the ad budget pie, executives said...
"The IPL is well-established and timed to perfection to Indian summers and the start of the financial year..
ICC World Cup is trying to play catch up Post-Covid," said Navin Khemka, chief executive of the media buying group GroupM-backed EssenceMediacom, which represents Google, Adidas, Airtel and Flipkart..
However, the timing of the matches, due to the India-US time zone difference, poses viewership challenges, and has robbed some of the sheen from the appeal of T20 World Cup," said Angelo George, chief executive of packaged water company Bisleri International...
Referring to a Google Doodle themed on the tournament, Sundar Pichai, CEO of Google and Alphabet, posted on social media X: "More teams than ever will participate in the ICC Men's T20 Cricket World Cup this year..
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