Key Points
More women are taking the wheel of sport-utility vehicles, once considered the domain of men, contributing to the segment's sales surge..
The share of women SUV buyers has climbed 4.5 times from five years ago amid a growing preference for vehicles with high ground clearance and higher seating..
It jumped from only 29,000 units in 2018 to 125,000 units in 2023, showed data from industry sources...
Women currently comprise about 22% of sales of the electric version of Tata Motors' Nexon compact SUV compared to 15% for the internal combustion engine-powered model...
Within the SUV segment, premium SUVs are seeing the strongest demand, albeit on a low base, rising from 450 in 2018 to 2,500 in 2023, followed by compact SUVs where sales jumped 4.5 times to 76,000 units in 2023 from 18,000 units in 2018..
