Key Points
Tejasvi Surya, MP of Bengaluru South and president of the Bharatiya Janata Yuva Morcha, BJPs youth wing, says in an emailed response that the party plans to increase outreach through online platforms like podcasts, webinars, blogs and e-magazines to draw first-time voters..
BJP recognises that young people are heavily engaged with digital media, and it plans to leverage that to effectively communicate its message and connect with first-time voters, he adds...
A July report by News Laundry says BJP had meet-ups with influencers in at least 18 states as part of its initiative to engage with young voters during the Nine Years of Modi campaign and in the run-up to the 2024 polls...
Youth voters like to feel that they are making autonomous decisions, without being influenced by a party. 2024 might also see social media influencers joining political parties and contesting elections, says Kaushik...
An assessment of the 2019 polls by Lokniti, a research programme of the Centre for the Study of Developing Societies (CSDS), found that social media was not a determining factor in swaying voters aged 18-25 years in BJPs favour..
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