JioCinema attracts 11.3 crore viewers on IPL opening day

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Key Points

JioCinema, the Indian Premier League's (IPL) official streaming platform, saw 11.3 crore viewers log on to the platform on day 1 of the tournament, which is a 51% increase in viewers compared to the previous edition...

According to an official statement, JioCinema achieved a record 59 crore video views on IPL 2024's opening day, generating 660 crore minutes of watch time...

JioCinema has switched to displaying the number of cumulative views for a live match instead of peak concurrent viewers..

JioCinema's free-to-play predict and win game, Jeeto Dhan Dhana Dhan, saw record-breaking gold wins, with the winner and runner-up winning gold worth Rs 50 lakh and Rs 10 lakh, respectively..

During the opening match, six leading consumer brands, Dream11, Charged by Thums Up, Parle Products, Britannia, Dalmia Cements, and HDFC Bank, debuted their IPL campaign within the first six overs of the opening game under the newly introduced JioCinema Brand Spotlight...

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