Star Sports joins hands with Tata Play & Airtel Digital TV to elevate your IPL viewing experience

Posted on:
Key Points

Star Sports Network, the official broadcaster of Tata IPL 2024, has brought in a range of innovative features to enrich the fan experience this time..

Star Sports is leveraging technology, with the launch of 4K enabled Value Added Services (VAS) which will be available for subscription to Tata Play and Airtel Digital TV subscribers...

Through Star Sports R.E.D. (Relive, Engage, Decode) features, Tata Play viewers can access a range of features designed to enrich their engagement with the matches at the click of a button..

We remain committed to serving fans with a holistic and comprehensive viewing experience, harnessing cutting-edge technology, thus enabling them with a best-in-class visual delight, said Gurjeev Singh Kapoor, head - Distribution and International, Disney Star...

With this development we are not only elevating TV viewing as an interactive experience but also opening doors to exploring new blends of technology and quality for linear television, said Pallavi Puri, chief commercial and content officer, Tata Play..

You might be interested in

Jio Cinema says it has created a new record with 12 crore unique viewers

01, Jun, 23

JioCinema said it has created a world record with 12 crore unique viewers tuning in to watch the rain-impacted IPL final match played on Monday between CSK and GT.

IPL 2023 sees drop in advertisers: 40% drop for TV, 70% drop for Digital during opening match

10, Apr, 23

As per BARC, Star Sports saw a 29% increase in TV ratings, with viewership reaching 140 million on the opening day

JioCinema onboards Sachin Tendulkar as brand ambassador

27, Mar, 23

Tendulkar opens his digital innings with JioCinema in a film where he calls for fans to watch IPL only on JioCinema.