Key Points
The festive season offers a good opportunity as we see rising demand for family entertainment from audiences on streaming platforms..
Throughout the festive span, demand stays with co-viewing increasing with popularity and growth of connected TV sets," Manish Kalra, chief business officer, ZEE5 India, said..
Industry experts said with the rise of connected TVs and family viewing, content preference of audiences is becoming diverse..
Despite reopening of theatres, OTT platforms have several advantages, especially for family viewing, Rakesh C.K., senior vice-president, head, of SVoD and business strategy at aha Video, said..
Holidays and festive seasons witness a notable spike in OTT content consumption, with platforms strategically scheduling special releases for family enjoyment..
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