Key Points
The government on Friday unveiled a digital advertisement policy that will enable websites with a minimum of 2.5 lakh unique users per month and other digital platforms such as OTT and podcasts to get empanelled for publicity campaigns..
The policy, unveiled by the Ministry of Information and Broadcasting, will enable and empower the Central Bureau of Communication (CBC) to undertake campaigns in the digital media space...
Besides rationalising the process of empanelling websites, the CBC now for the first time will be able to channelize its public service campaign messages through mobile applications, an official statement said...
For empanelment with the CBC, websites and mobile applications have been classified into four categories - more than 20 million unique users (A+), between 10 and 20 million unique users (A), 5-10 million unique users (B) and 0.25-5 million unique users (C)...
OTT platforms have been classified into two categories - more than 2.5 million unique users in category A and those with 0.5 to 2.5 million unique users in category B.. Podcasters or digital audio platforms should have a minimum of five lakh unique users to be eligible for empanelment with the CBC..
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Policy for digital government ads released
11, Nov, 23The Digital Advertisement Policy of 2023, released by the Central Bureau of Communication on Friday, lays down the requirements for empanelling websites, mobile applications, digital audio platforms, streaming platforms and social media platforms so that they can display government advertisements. | Latest News India