Key Points
Android smartphone makers are upping their software update game, with some such as Samsung, Xiaomi and Oppo promising four years of major Android updates and another year of security updates, instead of the standard two version upgrades, as premiumisation picks up pace in India...
Samsung was the first among Android smartphone makers to announce scaling up of its after-sale software support with four generations of Android updates and five years of security updates across its ecosystem of devices, including smartphones, tablets and smartwatches...
The companys rationale for the move was that many of its customers were choosing to keep their devices for longer, whether they loved their specific smartphone model or wanted to help contribute to a more sustainable world...
Amid increasing premiumisation in the smartphone market, users are demanding a certain level of security and new features in their devices for the time they use them, industry experts said, adding that brands also see this as an opportunity to monetise the user base for longer...
Brands have a higher inclination to support their flagship phones with software updates for longer, because they have a higher profit margin, he said, adding, For a phone priced at Rs 10,000, the additional effort is not worth it...
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