Key Points
IBM and Ferrari team up to supercharge fan engagement in Formula 1 with next-gen data and analytics ..
IBM has announced a multi-year partnership with Scuderia Ferrari HP, making it the official Fan Engagement and Data Analytics Partner of Formula 1s most historic team, beginning in 2025..
With a focus on cutting-edge fan experiences, this collaboration brings IBMs advanced analytics and digital technology expertise to Ferraris world-renowned motorsport brand, aiming to take fan interaction and data-driven insights to the next level...
The partnership includes a reimagined mobile app, set to launch during the 2025 racing season, which will offer fans a highly immersive experience using IBMs data analytics to deliver personalised content and insights in real-time..
Ferraris extensive data archive, both current and historical, will be transformed by IBMs platform to create meaningful fan interactions and engage racing enthusiasts with unique, customised features...
