What’s in a (company) name? Zeverything, it zeems

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Key Points

After Zerodha, Zoho, Zomato, Zudio and Zeno Health, there's been a steady rise in the number of brands and companies with names starting with Z over the past half-decade..

According to ministry of corporate affairs data, the number of so-called Z companies incorporated in 2023 was up 70% to 1,608 from 2018...

Z companies have grown at a compound annual growth rate (CAGR) of 11% between 2018 and 2023, faster than the 9% expansion in overall incorporations..

Astrology and numerology often influence the choice, with promoters incorporating initials, an extra alphabet like an A, or an R, or a dash to create a more favourable number of letters or digits."..

It's not clear how much creative effort went into these christenings: Zemblance Hydrocarbons, Zeluxe Fashions, Zoid AI, Zaddy Network, Zellow Technologies, ZGrow Solutions, Zimons Tours & Travels, Zoffers, Zelish Foods, Zimber India, Zoetic Agro Projects, ZimeShare Technologies, Zkip Labs, Znergy Foods, Zofa Trading, Zold Academy, Zollar Forex and Zoble eStore, all incorporated in the past couple of years...