Key Points
New Delhi: Quick commerce platforms are rapidly changing how urban Indians shop for groceries, according to a new study..
The NIQ Shopper Trends 2024 report found 31% of urban Indians now use quick commerce for their primary grocery shopping, while 39% use it for top-ups...
The report based on a survey of 4,500 customers in 16 cities including Delhi, Gurugram, Noida, Mumbai, Bengaluru, Chennai and Hyderabad said this trend is driving significant growth in the grocery sector..
They said quick commerce platforms are increasingly becoming direct distributors for major FMCG companies, sidelining traditional distributors and threatening the livelihood of small retailers..
While price sensitivity and promotions remain important, the rise of quick commerce, multichannel shopping, and a growing interest in premium private labels signal new growth opportunities for FMCG brands..
