Key Points
Traditional app-based solutions are limited, prompting the need for more robust measures..
The telecom industry must unite to protect users by sharing information and developing comprehensive solutions...
An additional method to combat spam could be calling name presentation (CNAP), which displays the caller's name based on their registration data during KYC. While this does give you the name of the person calling if KYC is in the person's name, the solution doesn't 'solve' spam or fraud, since most malicious actors frequently change SIM cards..
Moreover, fraud today also happens when a call to an unsuspecting customer is made, which this solution does not address.. As digital adoption in India expands, so does the surface area for cybercrime..
The real solution will lie in informing and empowering customers with the knowledge that the message or call they have received - across every device, every application, whether the customer has internet access or not - is spam...
