Reliance Retail to transfer most of its FMCG brands to RCPL to scale up the business

RCPL plans exclusive bottling plants for Campa and is preparing for a capital infusion of up to Rs 3,900 crore through equity and debt..

Reliance Retail will transfer most of the fast-moving consumer goods (FMCG) brands it owns such as Campa and some of the popular private labels to the recently set up FMCG entity Reliance Consumer Products Ltd (RCPL) to rapidly scale up the business with a dedicated focus, said two industry executives...

The plans to scale up Campa bottling and transfer of FMCG brands comes on the back of Reliance Retail Ventures preparing for a capital infusion of up to Rs 3,900 crore into RCPL through a mix of equity and debt, as ET reported recently..

The retail businesss private brands already sold in general trade that will move to RCPL include Snactac in packaged snacks, Puric in hygiene and disinfectant segment, Enzo in detergent, Glimmer in beauty products and personal care products under Get Real.. Reliance Retail wants RCPL to compete with Hindustan Unilever, ITC, Coca-Cola, Adani Wilmar and others for a bigger slice of the Indian market...

Reliance Retail Ventures director Isha Ambani had told Reliance Industries shareholders at the latters annual general meeting held last month that in the FMCG business, the companys focus was on creating high-quality products at affordable prices to drive greater consumption across India..

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