Key Points
They were quickly churning out two lakh car hangers designed like the crown that was to be worn by King Charles III at his coronation...
Made with the intricate zardozi embroidery technique that uses thin metal threads on silk, satin, or velvet, the car hangers needed to reach the U.K. within a month, as memorabilia to mark the event there...
With the artisans livelihood under threat, the Agra Smart City Mission undertook an exercise from 2019 to reorient products to suit the export market, inbound and domestic tourist retail, and niche corporate gifting needs..
According to Alok Saxena, project manager of the micro skill development initiative, a market survey conducted before beginning the programme showed that tourists, both foreign and domestic, preferred to buy pocket-friendly souvenirs compact enough to carry back home..
Similarly, in the carpet industry, the design for the famous Agra dari woven in a colour-blocking technique, was redesigned to make wall hangings with intricate embroidery..
