Key Points
To fix that, some employers are turning training into a game, adopting platforms that rely on videogame design, with gamelike elements such as progression through levels, instant feedback and competition to keep employees engaged and motivated to learn..
KPMG in 2016 began rolling out a gamified training platform to educate employees about the firms broader offerings in the hopes of making them more aware of potential services they could offer clients..
For example, offices with more engaged employeesas measured by the percentage of employees willing to log onto the platform and how quickly they did soincreased overall fees collected from clients by 16% more than offices that used the platform but had fewer engaged employees..
The best way to judge whether gamified training is working is to focus on officewide performance, rather than improvements in individual employees or certain groups of employees..
Workers who are more willing to participate in gamified-training platforms may share their newly gained knowledge with co-workers, creating positive spillovers that are more accurately captured by officewide metrics..
