Key Points
From that perspective, comparing ads of FMCG against one for an air conditioner or automobile may not be fair..
Because the category codes are different, the challenges are different, the evolution of communication in each is a tad different..
When people say advertising isnt working anymore, I strongly urge them to take a look at the weekly reviews published here and more so at the top 10..
Croma and Housing.com score with a message for womens day, albeit in very different ways..
JioMart arrives in the top draw of ecom advertising to be counted alongside Amazon and Flipkart..
