Striking the right chord: Sustainability steals the show at music festivals

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And it's the right thing to communicate to our audience so that they start thinking about it as well," says Bacardi NH7 Weekender director Tej Brar.iStockRepresentative.

New Delhi: When the Bacardi NH7 Weekender kicks off this December on the lush green lawns of Pune, there will be the usual song and dance, and three days of partying..

Homegrown music festival Echoes of Earth claims 100% of the waste generated at their event is reused, whereas at Ziro in Arunachal Pradesh, less than 1% of the trash was reject waste this year..

Echoes of Earth, which plants a tree for each ticket it sells, "hardly produces any waste", says its founder and festival director Roshan Netalkar..

At the inaugural edition of Asia's biggest festival Lollapalooza India earlier this year, produced by BookMyShow Live, there were electric vehicles and battery-operated golf carts to transport guests and crew within festival premises..