Key Points
Atrangii TV, a free-to-air Hindi general entertainment channel owned by Vibhu Agarwal, will air international language content dubbed in Hindi, with English subtitles for the audiences, starting 17 July..
This will include Korean, Turkish, Russian and other international family drama series that will cater to female and male audiences in the 15 plus age group...
While costs of content creation are skyrocketing, entertainment industry experts point out licensing and syndication can prove cheaper for companies..
There has been research from our OTT app that shows that Korean and Turkish drama series are loved by the Indian audiences and have found a loyal fan base in the country..
The Korean line-up on Atrangii TV includes drama shows such as My Strange Hero, Love Temperature, My Lovely Girl, Divorce Lawyer in Love, Doctors, Birth of a Beauty, The Secret House and The Second Husband..
