Key Points
Even direct-to-consumer (D2C) brands, which are born and brought up on the internet, are choosing the omnichannel route by opening up retail stores..
Millet-based snack brand Slurrp Farm, cosmetics makers Just Herbs and Sugar Cosmetics, lingerie brand Zivame, eyewear retailer Lenskart, wearables brand boAt and beauty retailer Nykaa are among those which have opened physical stores, ET has reported..
Ample in-store space allows for a wider selection of products and fosters an inviting atmosphere that elevates the shopping experience to newer heights, Tushar Ved, President of Apparel Group India Pvt Ltd which sells brands such as Aldo, Canadian lingerie and sleepwear brand, la Vie en Rose, Charles & Keith and Bath & Body Works in India, had told ET three months ago...
The retail sector recorded an all-time high leasing in 2023, taking 7.1 million sq ft across eight cities, an increase of 47% from last year despite large retailers slowing down on store expansion, ET has reported...
Growth in the number of active users for the top 20 online retailers more than halved last calendar year, reversing the surge seen during the pandemic as shoppers shift to brick-and-mortar stores, as per a report by Boston Consulting Group and Retailers Association of India...
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