Shoppers Stop adds plus size private label

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New Delhi: Fashion-focussed multi-brand retail chain Shoppers Stop on Monday announced the launch of the companys plus sized private label under the U R You brand..

This move is in line with the companys attempts at strengthening its private brands, a key strategic pillar of growth, the company said in a statement..

Launch of U R You is not only in line with private brands being the strategic pillar of growth but also our purpose of inspiring our customers to look good and feel confident by fulfilling their lifestyle choices..

. To be sure, Shoppers Stop offers 16 private brands and over 800 brands across categories..

In fiscal 2022, the companys private labels contributed to 13.7% of the retailers overall sales while repotting a 45% growth in business year-on-year..

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