Key Points
Wilson looks for deep cultural changes as Air India, under the Tata Group since January 2022, has embarked on refurbishing its fleet, website, operations, revenue and data management, and even staff..
In an interview to Kala Vijayraghavan and Anirban Chowdhury, Wilson talked about planned tie-ups with Jaguar Land Rover and other Tata companies, setting right the ratio of operational and non-operational staff, renegotiating its overseas distribution contracts, refashioning its loyalty programme, and the tough talking he has to do sometimes to achieve all this..
In my 26 years with Singapore Airlines Group, I managed a startup under very close scrutiny in Singapore and was deeply involved in the transformation of the commercial part of Singapore Airlines..
Theres already a lot of work going into the existing programme to make it better just in the same way that is worth going into our existing aircraft, seats, curtains, repairing IFV and other things.. Airline seats are almost always the most attractive redemption option..
So, all these practices I described on the revenue side bringing grounded planes back into service, renegotiating contracts, whether its insurance or fuel or ground handling charges for catering charges, better using technology all of these things lower your CASK (cost per available seat kilometre) and increase your RASK (revenue per available seat km) and, therefore, improve your profitability..
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