Key Points
The future of media, she says, lies in social media influencers and the creator economy..
Lorenz expertly delineates the fine points of building a social media persona, and ultimately a business around it: creating an authentic and focused identity; building an audience through a steady, if not exhausting, cadence of clever posts; affiliating with other famous internet personalities; grabbing attention with shocking or overly personal content..
Lorenz paints a picture of a future where everyone has successful social media channelseach person a media companythat promotes their business and shares their interests and auditions for entertainment-industry jobs..
Only after she hangs up do I think of asking her what that picture would look likeand which hot new platform I should be migrating Plaintext to.. Taylor Lorenzs history of social media finds the first influencers in the early days of blogging..
Not only did SourceVoid Dave find a national audience by pioneering the digital distribution of unedited content, but he got The Source to institute a system where creators could get a portion of online fees..
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