Key Points
With the world around us telling us we need to set goals, measure progress and then document and update that journey on social media, whether its running marathons or acing that reading challenge of 150 books a year, the urge to succeed and to be seen as succeeding is spilling over to other domains, too..
Many entrepreneurs do feel the need to constantly stay productive, even during their downtime, says Puroitree Majumdar, clinical psychologist and clinical product development lead at online counselling startup YourDOST, which runs a counselling programme specifically for founders...
Adding a layer of complexity in achieving this right balance is social media, where it seems everyone is sharing how many kilometres they have run or cycled over the weekend, or the amount of calories burnt, all of which is tracked with a fitness ring, sensor, or a watch..
Branding through social media is particularly crucial for startup CEOs as they need to project a personable public face for the company, besides their executive duties..
Achitha Jacob, founder and CEO of womens healthcare startup Proactive For Her, says there is pressure to post on LinkedIn and other social media platforms when you are in the B2B (business to business) segment..
