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The rules around digitally-modified advertisement will begin to roll out globally from New Year onward, the social media firm said in a blog...
We're announcing a new policy to help people understand when a social issue, election, or political advertisement on Facebook or Instagram has been digitally created or altered, including through the use of AI..
The disclosure will have to be made if the altered image or video depict a realistic-looking person that does not exist or a realistic-looking event that did not happen, or alter footage of a real event that happened...
The rule will be applicable on digitally altered images or videos that depict realistic events that allegedly occurred, but that is not a true image, video, or audio recording of the event...
The development comes a day after Ministry of Electronics and IT issued an advisory to social media platforms after a deep fake video of actress Rashmika Mandanna was found circulating on social media platforms...
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Meta advertisers to disclose digitally-altered image, video on social, political issues
08, Nov, 23Development comes a day after Ministry of Electronics and IT issued advisory after deep fake video of actress Rashmika Mandanna was found circulating on social media platforms. In a move to check deep fakes, social media giant Meta on Wednesday announced a new rule that mandates advertisers on its platform to disclose about digitally-created or altered photorealistic images or videos on social issue, electoral, or political advertisements.