Key Points
Then, in 2004, Amrut Distilleries from Bengaluru launched a single malt in Glasgow, Scotland, marking the beginning of a new category of premium world whiskiesthe Indian single malt..
Even Diageo, among the top spirit sellers globally and makers of Johnnie Walker blended scotch whiskies, launched an Indian single malt named Godawan last year..
The early makers of Indian single maltlike Amrut in 2004 and Paul John in 2012went for an international launch for a reason..
About a fourth of the 475,000 cases (of nine litres each) of single malt consumed within India now comprise home-grown brands, according to estimates from the Confederation of Indian Alcoholic Beverage Companies (CIABC)..
Around the time when Amrut launched in Glasgow, Goa-based John Distilleries was mulling a similar entry, away from whiskies catering to the lower end of the market, into premium single malts..
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