Key Points
People tend to conform to their social groups' sartorial choices, whether at work or with friends, to stay part of the pack, according to an opinion piece in HT Brunch..
In a group of mothers, for instance, similar styles will emerge over time, decided by what the "alphas in the group are wearing"...
From blonde highlights to short hemlines, similar colours and patterns, groups of friends tend to dress alike..
Even people who are not in friendship groups or work situations, will find a common sartorial theme if they have to interact with one another over a period of time..
They may begin the school term dressing in their individual styles but over a period of time a certain homogeneity will set in, decided by what the alphas in the group are wearing...
