Key Points
June 9 (Reuters) - Daily U.S. sign-ups for Netflix (NFLX.O) have jumped in the first few days after the streaming giant's password-sharing crackdown came into effect on May 23, data from research firm Antenna showed...
Looking for new ways to make money in a saturating market and a tough economy, Netflix moved to regulate the sharing of account passwords with friends and family - a drastic turnaround for a company that had once tweeted "Love is sharing a password"...
The streaming video pioneer saw its four largest days of U.S. user acquisition after the change came into effect in the 4-1/2 years that Antenna has been covering the company...
The recent spike also exceeded levels seen during the initial U.S. COVID-19 lockdowns in March and April 2020, according to Antenna, which sources data from third-party data collectors that track online purchase receipts, credit, debit and banking data details with permissions.cs..
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