Key Points
During the fourth week of the ICC Cricket Mens World Cup, ad slots for Indias games surged by 142% compared to the average ad slots of other matches, according to a report by advertising analytics firm mFilterIt..
The analysis revealed some key insights across like in the personal care & hygiene category, during Indias game against England, Indias biggest deodorant brand and herbal dietary supplements brand each held a 16% share, while a popular winter skin cream brand dominated the segment with a 15% share, Dhiraj Gupta, CTO & Co-founder of mFilterIt said...
They successfully also secured a 41% share in the Auto category in Week 4, Amit Relan, CEO and co-founder of mFilterIt said.. Comparing Week 4 to Week 3, the overall ad distribution share saw a dramatic shift in the top 5 categories..
The most significant change was in the Electrical Durable category, which had a 26.83% and 19.17% share for Kannada and Telugu streams, respectively, compared to just a 4.14% share during the English language stream in the city, it said...
A top Indian quick commerce platform running ads featuring an Indian fast bowler secured a 24% share in online services categories in Week 4 and an impressive 71% share during the India-England match in Agra...
