Key Points
Motorcycle maker Royal Enfield plans to strengthen its international presence, including setting up of assembly operations in Nepal and Bangladesh, to expand its global footprints, riding on the back of record exports last fiscal, according to CEO B. Govindarajan...
"We feel there's a huge potential for Royal Enfield to gain market share more and more in all the markets where we are present," Govindarajan told PTI...
In the North American region, where the company started its journey with its own subsidiary in the last couple of years, it has gained a market share of almost about 8.1 per cent, he said adding in the APAC region it was mostly about 9 per cent and EMEA (Europe, the Middle East and Africa) region it almost touched about 10 per cent...
The company is in process of setting up assembly plants in Nepal and Bangladesh as it cannot export its fully built motorcycles from India to these countries due to legislations, Mr. Govindarajan said, adding these would be done through local partners...
Apart from statutory requirements, he said another reason for setting up assembly plants for completely knocked down (CKD) units in international markets is to be closer to the consumers and instil confidence in the company for the long term to them...
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