Key Points
Mumbai: Disney Star and Viacom18 are gearing up for an aggressive battle for advertising dollars in the upcoming Indian Premier League (IPL) 2024, even as merger talks between their parent companies continue...
ET had reported earlier that the two companies have signed a non-binding term sheet to merge Disney Star and Viacom18..
Disney Star, which will air matches on its sports channels, is seeking outlays of '167 crore and '83 crore for co-presenting and associate sponsorships, respectively, on standard definition (SD) channels..
Viacom18, which will continue to stream IPL for free on JioCinema, has kept its advertising rates unchanged to widen its advertiser base..
Disney Star and Viacom18 suffered losses in IPL 2023 due to a subdued ad market...
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