Key Points
Touted as the jewel of the jungle, the fruit was the Pinkglow pineapple, a creation of American food giant Fresh Del Monte..
Del Monte didnt set out to make a pink pineapple per se, but at the time, Sauter says, there was interest from consumers in antioxidant-rich fruits..
(The Pinkglow comes without a crown to reduce waste, though removing the pineapples top also helps protect its proprietaryand lucrativestatus.) Chris Cummings, a senior research fellow at North Carolina State Universitys Genetic Engineering and Society Center, says that lack of information is probably purposeful..
There is some distinct marketing thats going on with this particular product, he says.. Although Del Monte originally dreamed up the Pinkglow as an antioxidant powerhouse in the days before social media, ads for the pineapple have adjusted to the times..
In addition to the Pinkglow, it has recently introduced the Honeyglow (even golder and sweeter than the Gold Extra Sweet), the Precious Honeyglow (a miniaturized version of the Honeyglow), and the Del Monte Zero (a pineapple certified by a third party as carbon-neutral because of Del Montes expansive forests)..
