Green Innovation Has a Glamour Problem

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Key Points

Will swapping tailpipes for propellers really revolutionize urban mobility while decarbonizing the transportation sector, currently the largest single source of US greenhouse gas emissions?.

A Big Mac falls in the high-emissions, high-capital/tech quadrant, given the 1.9 billion pounds of beef McDonalds processes each year and the resources required to distribute it in over 100 countries..

A lentil burger is low-emissions, low-capital/tech, since pulses are relatively cheap and simple to cultivate, producing 60 times less emissions than beef for every gram of protein..

And Beyond Burger markets itself as being low-emissions, high-capital/tech, though some are skeptical about whether plant-based meat can back up its sustainability promises.. Irina V. Wang..

US climate initiatives tend to funnel private funding, corporate innovation, and government action toward the low-emissions, high-capital/tech quadrant while neglecting the low-emissions, low-capital/tech quadrant..