What's getting M&M excited about rural sentiment despite a dip in tractor sales

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Key Points

Ramesh Iyer said tractors in rural parts of India are a need-based product and have been performing "extremely well"..

Furthermore, the positive sentiment in the rural markets is likely to drive growth for the farm equipment sector (including tractors) for the next two or three years, he added.Representative.

A definite turnaround is seen in consumer sentiment in rural markets where demand has been under pressure the last couple of years..

The rural sentiment in India has stayed positive and will continue to hold up, Ramesh Iyer, Mahindra Finance MD & VC, said in a recent interview with ET NOW...

In the exports market, we have sold 1,007 tractors, said Hemant Sikka, President - Farm Equipment Sector, Mahindra & Mahindra Ltd...

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