Key Points
Somehow a narrative has been built that if one has to play on increasing rural income, it is either FMCG for two wheelers which are the stocks to look at..
Yes it might have been true couple of decades back, but the fact is that in last couple of years there has been many companies which are focussed on purely on rural economy So, they sell their product on in that particular market and when there is boom in that part of the economy, the incremental addition to their margin is high..
These companies form the part of the rural income chain..
Both the companies which are focussed on increasing agriculture productivity and the non agriculture side of rural incomes have been in focus...
For some time the government has been focussing on specific industries which don't come under agriculture but still are very important for both increasing the income of marginalised sections in coastal and rural areas..
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