Key Points
A sharp rise in two-wheeler prices, along with the economic impact of the pandemic, which hit the incomes of consumers at the lower end of the market the hardest, had led to a steep decline in two-wheeler sales in the country the past few years..
Industry experts say rural markets have now started showing signs of a turnaround finally, amid moderating inflation and an improvement in disposable incomes..
More than half these motorcycles are sold in the rural markets, where consumers use them for daily commuting and for carrying out other economic activities.. 2.What is driving the growth in two-wheeler sales in rural areas?..
In fact, most two-wheeler makers from Bajaj Auto to Honda Motorcycle & Scooter India and TVS Motor have started seeing strong sales after many months with customers in these markets coming forward to close purchases in October and November.. 4.What is the outlook like for sales in rural markets?..
While sales already topped 10 million units in the first seven months (April-October) of the current fiscal year, senior industry executives said the turnaround in demand in rural markets will further lift volumes going ahead..
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