Key Points
A shaky geopolitical situation in recent years may have put a strain on the global economy, but for luxury Swiss watch brand Rado, India now plays a prominent role...
We see India is in a situation where the economy is growing heavily, Adrian Bosshard, global CEO, Rado, told TOI...
In terms of the size of the population too, India is comparable with China," Bosshard said.. Companies offering premium products have found India to be a more lucrative market, given the rising economic prowess..
The aim is not to have maximum stores but distribution in important areas," Bosshard said, adding that a considerable proportion of the population residing in non-metros and smaller cities can afford to buy luxury goods and the market opportunity is wide..
In times of high inflation, the purchasing power of money diminishes, making people more inclined to buy products that retain their value over the long term..
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