Key Points
When Netflix first arrived in India seven years ago, it introduced the concept of bingewatching..
But people are going back now to watching content in a piecemeal fashion..
Streaming platforms in India are releasing new series in batches, with weeks or months between releases, rather than all at once for binge-watching..
Proponents of the staggered approach say it helps build and maintain audience engagement over time for a show..
Also, streaming platforms have adopted this strategy to retain subscribers and spread out expenses...
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