Key Points
Bars, restaurants, entertainment complexes, theatres, and delivery platforms are betting on the Cricket World Cup to give a big boost to their businesses even as social media users expressed surprise that the stadium was not full for India's first match against Australia on Sunday...
Many bars and restaurants have rolled out discounts, promotions, merchandise, cricket-themed menus, screenings, theme decor, and even virtual reality zones...
Food delivery app Zomato on Sunday said it has signed actor Ranveer Singh and cricketer Chris Gayle to catch the "cricket energy" for its World Cup campaigns, which includes an AI-generated film..
Rahul Singh, founder of Beer Cafe, which is now part of B9 Beverages-owned Bira91 and a main sponsor of the World Cup, said customers wearing team jerseys get discounts and top-ups during the matches at its bars where large projection screens are installed for the event...
Lack of availability of tickets for India's matches amid bulk buying by large corporates is also prompting many fans to make reservations at bars and restaurants instead, industry insiders said...
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