Key Points
One out of two (50 per cent) times Indian users pick up their phones without knowing why they fired up their smartphone, a new report revealed on Monday.. According to the global management consulting firm Boston Consulting Group (BCG), a typical smartphone user picks up the phone 70-80 times a day...
In our research, we have seen about 50 per cent of the time consumers do not have clarity on why they pick up the phone they do it out of habit, said Kanika Sanghi, lead, Centre for Customer Insights India...
The report also mentioned that Indian smartphone users love to stream video content (short-form/long-form) as 50 to 55 per cent of their time is spent on streaming apps, while socialising (texts/calls), shopping, searching (for information on travel, jobs, hobbies etc.) and gaming..
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