Key Points
With the burgeoning interest in performance-oriented devices, Asus is looking to expand its footprint beyond high-end performance laptops, and in the creator segment with high-spec devices at lower price points...
In an exclusive interaction with The Hindu, Arnold Su, Business Head, Consumer & Gaming PC, System Business Group, and Sam Huang, Country Product Manager PC, Asus India, talk about the companys plans and positioning for India, the impact of cloud gaming on hardware, and more...
While we still want to keep our domination in the gaming segment, currently we have more than 35% market share, we also want to continue to be the number one in affordability in high-end devices...
There is demand for the creator series, but the end users do not have a choice if they want high-performance laptops, they can only choose from the gaming models and use that as their creative machines, which may not be ideal as they may want to use it in a campus instead of the office..
We lead in the gaming market and in terms of the overall consumer notebook, our goal is to breach 20% of the market share, with a solid 30% market share, and even during the festive season, we are targeting to be the number one brand in India...
