Key Points
Ikea. is planning to cut prices of its products in India amid softening of inputs costs, the company's India CEO and chief sustainability officer..
(parent company), a lot of efforts are being made to lower the prices of our offerings and take back some of the increases that were seen during the challenging years...
Ikea India had undertaken a price reduction measure in Feb last year, wherein it had slashed prices of its products by 16-39% across categories including storage solutions, bedroom furniture and kitchen accessories..
The retailer's move to drop prices also sits well with its broader India strategy to become accessible to more consumers and have its product shelves stocked with some offerings for people who are looking for pocket-friendly options..
