Key Points
(Reuters) X, the social media company formerly known as Twitter, said Tuesday it would now allow political advertising in the U.S. from candidates and political parties and expand its safety and elections team ahead of the 2024 presidential election...
Before billionaire Elon Musk acquired the company in October, Twitter had banned all political ads globally since 2019..
In January, Twitter lifted the ban and began allowing cause-based ads in the U.S. that raise awareness of issues such as voter registration, and said it planned to expand the types of political ads it would allow on the platform...
The move to allow all political ads in the U.S. could help X grow its revenue at a time when many advertisers have fled or reduced spending on the platform for fear of appearing next to inappropriate content...
The company said it would create a global advertising transparency center, which would let users see what political ads were being promoted on X, and added it would continue to prohibit political ads that spread false information or seek to undermine public confidence in an election...
