Key Points
Netflix discontinues cheapest ad-free plan in the US and UK, promotes ad-supported option. 25% of new users opt for ads...
Netflix has bid adieu to its cheapest streaming plan without ads in the United States and the United Kingdom..
Netflix's decision to eliminate the Basic plan aims to bolster its customer base on the ad-supported Standard With Ads plan, which has already attracted over 5 million members since its debut..
"Our starting prices of $6.99 in the US and 4.99 in the U.K. [for Standard With Ads] are lower than the competition and provide great value to consumers given the breadth and quality of our catalog," stated a Netflix spokesperson, emphasizing the affordability and content variety offered by the ad-supported plan...
During Q1 2023 earnings, Netflix reported that the ad-supported plan in the U.S. was already generating higher average revenue per customer (ARPU) than the $15.49 per month Standard plan..
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