Indians are spending one-fifth of waking time on social media, OTT and online gaming: Study

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Key Points

Phone users in India are spending approximately one-fifth of their waking hours on information or entertainment apps, including social media, OTT platforms, and online gaming, according to a recent study conducted on the digital media consumption habits of Indians...

On average, users spent around 194 minutes on social media, 44 minutes on OTT content, and 46 minutes on online gaming...

While there was somewhat higher usage among women for both social media and OTT platforms, and for gaming among males, the data suggested that there was no significant shift when it came to location - time spent was found to be about the same across the categories..

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