Why Flipkart founder Binny Bansal is betting on rising Bharat

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Key Points

Bansal wants to offer AI talent, products and services to corporate customers, emulating the business model of outsourcing providers like Tata Consultancy Services Ltd. and Infosys Ltd..

Bansal's AI startup will be headquartered in Bengaluru, but it will focus on training talent and offering services from Indias smaller cities, where the cost of living is lower, Bloomberg has reported, among many other benefits...

While Bengaluru is considered the IT and startup hub, and Chennai is being touted as the SaaS capital of the country, especially post Freshworks' listing on Nasdaq in 2021, there are a number of SaaS startups springing up and are looking to build global products out of tier II and tier III cities to leverage the advantages of lower costs, while also providing employees the perks of less traffic and better work-life balance that metros don't offer...

Nasscom and Deloitte, which observed trends and discussed with industry leaders, found that 26 Tier 2 cities have emerged to represent the next wave of technology hubs, providing an opportunity for sustainable and scalable growth for the technology industry..

The rapid development of infrastructure, skill diversity, startup presence, and governmental initiatives such as smart cities, tech parks, and incubation centres are accelerating these emerging hubs move towards a potential Tier 1 status, the Nasscom-Deloitte report says..

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