Key Points
Be it shelling out Rs 10 for a tarot card reading session online, Rs 50 for a quick online game or Rs 30 in virtual offering at a temple, micropayments, enabled by UPI in India, are driving new-age users to consume and pay for a variety of services on the Internet..
For apps, this avenue for revenue generation means big business...
What does the gaming application Winzo, devotional app Sri Mandir, audio series platform PocketFM and micro-investing app Deciml have in common?They are all fuelled by micropayments, or small-ticket transactions that can be as low as Rs 10..
Some apps provide users with special benefits or access to certain content at a rate that is easy on the pocket, while others use micropayments as a gateway to earn trust as they provide users with a sample..
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