Key Points
As a result, most brands have kicked-off end of season sale offering upto 65% discount, 2 weeks early in December 2023 against normal one month EOSS window in January...
Top-7 retail companies Shoppers Stop, Reliance Trends, Lifestyle, Pantaloons, VMART, Max, Westside are surveyed by the company and at 66% Shoppers Stop is offering the maximum discount against peers at 20-40%...
On branded products like W, Aurelia and Biba, the discount offered by Reliance Trends (at 51%) has been the highest compared to 45% offered on the same products by Shoppers Stop, Lifestyle and Pantaloons...
The discount offered by VMART was the lowest at 23%.. 100% private label retailers like TRENT and VMART continue to follow strict discounting-window policy as they have not participated in early EOSS...
Interestingly, Marks and Spencer and Reliance Trends have resorted to reverse strategy; long-period discounting (2 months), ICICI securities has said.. Over the past 6-8 months, most companies have been either slashing price tags or offering steep discounts to clear unsold inventory after price increases across all apparel categories last year...
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